Alright, so I know the onion comparison isn’t my best, but hey, it’s hard to hit a home run every time your up to bat! Either way, it’s true – Masque won’t make you cry (with the exception of the occasional tears of joy)! Since we will be posting 5 more videos in the not so distant future, I promise to keep this short and sweet.
Masque is a photo enhancing app for iPad that offers many powerful features for customizing photos in multiple ways. One of the most highly sought after features is Layers. Layers allows users to compile multiple effects, each on different layer. From here, users can really dive in and add personal touches to create a unique image of their own.
In our latest video, Uriah Mckinney, QA Engineer extraordinaire, gives us his thoughts on the layers feature in Masque. Here’s what he had to say:
Here it is, the moment we’ve all been waiting for (insert drumroll and long, dramatic pause for emphasis). Our first Masque feature video has arrived for your viewing pleasure. Guaranteed to make you run faster and jump higher, the Masque feature video is sure to rock your world. Okay, I may be exaggerating, but hey, if we didn’t think it was awesome we wouldn’t show it to you!
This is the first in the six video series that will highlight individual features in Masque for iPad, giving you an in depth look into the full potential of the app. As a bonus, you’ll get an inside look into the secret world of Übermind developers. Each person in this video series was personally involved in the creation of Masque for iPad, helping you put a face to the genius behind the app. Wait, is that Jonathon Ive, Senior VP of Industrial Design from Apple? No, we’ve got our own British heartthrob, James Lawton. James was one of the key developers on the project and was invaluable in pushing the app to its final release. Here’s what he had to say about the gradient feature in Masque.
Advertising Age posted an article yesterday that caught our eye as its topic is near and dear to our app-loving hearts. Aptly named, “Unlike Media Brands, Marketers Slow to Embrace the iPad” explores the lack of haste displayed by non-media brands to produce an app for iPad. I found the stance of the article, and many of those who commented, to be a bit perplexing. Let me explain:
The article makes note that just over 3 million of the 100+ million iOS devices are iPads. So what? It’s a nice data point to quote, but I fail to see the value of judging a new computing platform in its infancy. Furthermore, we already know that Microsoft and Google will eventually follow suit with their own tablet operating systems or maybe even take another swing at building their own devices.
As of 12pm today, Masque for iPad is officially $3.99. The price drop from $5.99 to $3.99 is our way of showing how much we love all of our users and want to give them a chance to share their creativity!
To celebrate this price drop, we are starting a new contest to show off the beautiful images (Masque-r-pieces) that our Masque Lite users have created using their iPad. To win, Masque Lite users need only send us a Masque-r-piece they have created using Masque Lite. The first 25 users to send us a Masque-r-piece will receive a promo code to upgrade from Masque Lite to full-featured Masque. All Masque-r-pieces will then be posted to our Facebook and Flickr page.*
Today is your lucky day! For in today’s blog, we are sharing the keys to our success with all of our readers. So put the kids to bed, turn your phone off, and prepare to have your mind blown!
Most of our readers/followers know that here at Übermind we like to work hard. We obsess over each and every detail until the product is perfectly refined. What most of you may not know is the specifics of our design process. While our apps may end up beautiful and well crafted in the end, the process of getting to that final product is long and arduous.
In typical designer fashion, one of our own designers took it upon himself to graphically display the creative cycle of the Über-design team (thanks Kyle!). The graphic shows the process that occurs from project inception all the way to completion. Within this process lies the creative genius that is at work-and yes, I do mean both”genious” “work!”- everyday here at Übermind. Now, there may be some parts in here that are worrisome, but nevertheless, the product always turns out beautiful. As for the PG-13 drinking references, let’s just say Brouwer’s (local Fremont bar) knows us well! Now prepare yourself for the mind blowing graphic that follows.
As part of an ongoing effort to share the lastest and greatest information from app development industry, we’re kicking off a new blog series, which we’re calling “Mobile Üpdate!”. We dreamed up this blogs series to be useful for both our app-obsessed readers as well as other marketing or IT professionals who need to stay on top of this fast-paced industry.
We are fortunate to have incredibly thoughtful readers who love to ask great questions! In the past, we would dialogue with readers and respond to their questions over email, but it recently dawned on us that readers’ questions, and our subsequent answers, are definitely worth sharing with the entire Über-blog community, hence the new “Ask an Übie!” section on the right side of your screen. Go ahead, give it a look.
One of the most frequently asked questions from our reader/developer community is how we manage to publish so many popular apps. That’s a tough question because the answer is, in all actuality, one heck of a moving target! But, I can say that one of the most crucial elements of the app publishing/marketing process is writing a great App Store description. Oddly enough, many fantastic apps have terrible App Store descriptions – in spite of the importance – and are not capturing the maximum amount of potential downloads.
The latest from the world of Übermind, leading developer of iPad, iPhone, Android, and other next-gen mobile apps, captivating websites and powerful backend enterprise systems.
Experts in mobile strategy, design, development, user interface (UI), user experience (UX), quality assurance, and on-going support. Trusted partner to both global organizations and early stage ventures. We never outsource.
Ask an Übie!
Email your questions about app development, Übermind, best places to eat in Fremont, etc. to us at pr@ubermind.com, and we will answer them on the Über-blog!
