Posts Tagged ‘iPad’

AdAge: Übermind Talks iPad ‘Plearning’

Tuesday, June 15th, 2010

Image courtesy of AdAge.comOur Über Blog readers are undoubtedly familiar with our love of combining two words into an entirely new word. Enter ’plearning;’ you know, the act of playing while learning. No? How about ‘edutainment?’ Not doing anything for you? Well, regardless of whether or not you adopt our vernacular, you have to admit that the manner in which young children take to technology is rather impressive (or scary, depending on your perspective).

Just last week, AdAge sought out Übermind CEO Shehryar Khan for his perspective on the iPad as both a learning and entertainment device.

Read more »

Hidden Gems of Masque

Monday, June 7th, 2010

Masque for iPad recently made its way into the App Store’s “Top Paid Apps” (currently #5 as I write this) for the photography category. And as you would suspect, we’re stoked! The Masque team recently added a few heavily requested features, including:

  • Layer effects on top of one another
  • Import photos from Facebook and Flickr
  • Share your photos to Flickr
  • Major performance enhancements (thanks, OpenGL!)

Now that there are a ton of people using Masque, we thought a little “secrets of Masque” post would be helpful.

Read more »

View Über CEO’s iPad Keynote From Ad Age

Monday, April 19th, 2010

Even though the Über office may have seen a slight increase in our inter-office tomfoolery index, we are certainly glad to Shehryar back from the Ad Age Digital Conference in New York City! We all know that “CEO types” tend to be productive people, but have you ever experienced your boss on a timezone-driven three hour head start?

Shehryar’s presentation, “iPad: the Next Frontier,” walked the movers and shakers of the advertising, branding, and marketing world through an overview of the iPad, what makes it special, how it’s different than the iPhone, and how they should be thinking about the iPad as it relates to their clients. Check it out:

Read more »

Exclusive Preview: Masque for the iPad

Thursday, March 25th, 2010

Calling all bloggers!!! We’re getting close to the official launch for our first iPad app, Masque. To celebrate the occasion we are going to do something we have never done before here at Übermind.

Any guesses? No? Nothing? Zip? Really?

For this special app launch, we’re giving all the bloggers out there an exclusive first-look at Masque *before* its official App Store launch on April 3rd. Not that exciting? Well, what if we told you that the bloggers who write the best posts are going to receive one of the limited promo codes? Hmm… that certainly makes things more interesting, doesn’t it?

Read more »

AdAge, iPad, CNN

Friday, February 5th, 2010

Where does the time go? It seems like it was just yesterday that we were introducing you to Golfr and eagerly waiting on Apple to announce 2010′s most anticipated device! By the way, if you can keep a secret – and we trust that you Über-blog readers can – Golfr is about to receive its first update and get a few “helpful” features; can’t say what these features are, but you’ll like them, we promise.

So, the iPad. If you’re wondering what all the fuss is about, well, you’ve come to the right place! A few of our Übies were sought out by the likes of Ad Age and CNN, before and after Apple’s iPad announcement, to shed some light on the “tablet computing” platform.

Read more »