Trending: Mobile Data

The latest batch of mobile-related studies offer continued insight into the industry and the mobile device user. While trends are constantly changing, one thing is certain: people are increasingly turning to their mobile devices for everything from consuming media to purchasing products.

A few interesting stats:

• 73% of mobile developers are writing for iOS vs. 27% for Android. –ReadWriteWeb (12/13/11)
• Consumers believe mobile payments are safer than using a credit card by a margin of 4 to 1. –Mobile Payments Today (12/13/11)
• Mobile captures more viewing time from U.S. adults than print magazines and newspapers combined (up 30%). –eMarketer (12/12/11)
• 87% of tablet owners will use device to shop this holiday season [infographic]. –IntoMobile (12/12/11)
• 38% of smartphone owners have used device to make a purchase. –TechCrunch (12/5/11)
• Email open rates on a mobile device have increased 51%. –Mobile Marketer (12/2/11)

Are you surprised by any of the above data?